Our story

Beauty that feels like you

Viviana is a Lebanese beauty brand on a simple mission: high-performance, skin-loving makeup made for every tone — so every woman can feel confident, radiant, and effortlessly herself.

Made with love, made for you

Viviana was born from a belief that great makeup shouldn’t mean choosing between quality, kindness and inclusivity. We create clean, high-pigment formulas that feel weightless, wear beautifully, and celebrate every skin tone.

From our Velvet Touch foundations and concealers to our blushes, powders and more, every shade is thoughtfully developed and tested to help you look and feel your best. We’re proudly cruelty-free, and we’re here for the everyday glow as much as the special-occasion glam.

This is more than makeup — it’s confidence you can wear.

Clean & kind

Cruelty-free formulas that are gentle on your skin and the planet.

Made for every tone

Inclusive shade ranges developed so everyone finds their match.

Confidence first

High-performance makeup designed to help you feel your best.

Ready to find your glow?